NUTRICOSMETICS

NUTRICOSMETICS refers to nutritional supplements which can support the function and structure of the skin, hair, nails. As consumers worldwide increasingly seek out new ways to stay healthy and maintain a youthful appearance, nutricosmetics have been hailed as the big thing in the beauty industry. It is the intersection between personal care and nutrition. Nutrient influences on human health have been studied for years with credible clinical studies to back the correlation between specific nutrients and their effect on controlling accelerated aging especially with regard to skin. Some of the newly rediscovered botanicals such as acerola, buriti oil, cupuacu, urucum oil have enriched the nutricosmetics. It is a new way of delivering beauty and are causing a paradigm shift in the way beauty is achieved and maintained. These so called “functional foods” in the form of ingestible pills, tablets, liquids etc have reactive or preventive effect on outward appearance. The fact is whatever we apply topically, to keep our skin young and healthy looking, will never work if we don’t provide our body with nutrients needed to build and sustain healthy beautiful skin. The concept “you are what you eat” is not new, but it is taking on new life in the form of nutricosmetic products, hence it is the area of concern in the present day.