UAE Ends Medicine Monopolies: New Pharma Rule to Lower Drug Costs UAE Announces New Pharmaceutical Rule to Break Medicine Monopolies and Lower Drug Costs In a landmark move for the Middle Eastern healthcare sector, the Emirates Drug Establishment (EDE) has officially activated a new regulatory mechanism aimed at ending the "single-agent" monopoly over medical products in the UAE. As of February 24, 2026, pharmaceutical manufacturers are now required to register multiple authorized agents for each medicine, moving away from exclusive distribution rights that have historically kept prices high. Key Objectives of the New Rule Breaking Monopolies: Prevents any single distributor from having exclusive control over the pricing and availability of vital medications. Lowering Drug Costs: Increased competition among various authorized agents is ex...
Emcure Launches Poviztra: A New Era for Weight Loss in India Emcure Launches Poviztra: Revolutionizing Weight Management in India Published: December 22, 2025 | Pharmaceutical News India In a major milestone for Indian healthcare, Emcure Pharmaceuticals has announced the commercial launch of Poviztra® (Semaglutide). As the first Indian company to exclusively commercialize this blockbuster molecule from Novo Nordisk, Emcure is set to transform the landscape of obesity treatment in the country. The Breakthrough: Poviztra is a once-weekly semaglutide injection specifically indicated for chronic weight management. It offers the same efficacy as global brands but is tailored for the Indian market through Emcure’s extensive reach. Affordable Access to Global Innovation One of the most significant aspects of this launch is the pricing strategy. Emcure has positioned Poviztra as a highly competitive op...