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A New Era for Weight Management: Cipla Launches 'Yurpeak' in India

The pharma giant partners with Eli Lilly to bring the blockbuster drug Tirzepatide to deeper pockets of the Indian market.

The fight against Type 2 diabetes and obesity in India just received a major reinforcement. Cipla Limited has officially announced the launch of Yurpeak, a branded version of the breakthrough drug tirzepatide.

This launch marks a strategic collaboration with global innovator Eli Lilly, aiming to make this cutting-edge therapy accessible not just in metros, but in Tier-2 and Tier-3 cities across the country.

🚀 Key Launch Highlights

• Brand Name: Yurpeak® (Tirzepatide)
• Indications: Chronic weight management (Obesity) and Type 2 Diabetes Mellitus.
• Format: Available as a pre-filled KwikPen.
• Availability: Prescription-only, rolling out across India immediately.

What is Yurpeak (Tirzepatide)?

Tirzepatide is the first and only dual GIP (glucose-dependent insulinotropic polypeptide) and GLP-1 (glucagon-like peptide-1) receptor agonist. Unlike previous generations of drugs that targeted only one hormone, tirzepatide mimics two natural hormones that regulate blood sugar and satiety.

The result? Significant improvements in glycemic control and substantial weight loss for eligible patients.

The Cipla & Eli Lilly Partnership

Yurpeak is essentially the same formulation as Eli Lilly's globally famous brand, Mounjaro. Under this non-exclusive partnership, Eli Lilly will continue to manufacture the drug, while Cipla will leverage its massive distribution network to market and distribute "Yurpeak" across India.

This is a classic "dual-brand" strategy. While Lilly focuses on key metropolitan centers, Cipla's extensive reach ensures that patients in smaller towns and semi-urban areas gain access to this critical therapy.

Dosage and Pricing

Yurpeak will be available in the convenient KwikPen format, which simplifies administration for patients. It is being launched in six different strengths to allow for personalized dosage titration:

• 2.5 mg
• 5 mg
• 7.5 mg
• 10 mg
• 12.5 mg
• 15 mg

Note on Pricing: Early reports indicate that the pricing for Yurpeak will be at parity with Eli Lilly's Mounjaro in the Indian market.

Why This Matters for India

India is frequently termed the "Diabetes Capital of the World," with obesity rates climbing rapidly in parallel. The introduction of Yurpeak offers physicians a powerful new tool to manage these twin epidemics.

By combining Eli Lilly's innovation with Cipla's "India-wide" reach, this launch could significantly reduce the treatment gap for millions of patients struggling with weight-related comorbidities.

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Disclaimer: This blog post is for informational purposes only and does not constitute medical advice. Yurpeak is a prescription drug and must only be taken under the guidance of a qualified healthcare professional.

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